Doina is part of EY’s FinTech team based in London, coordinating EY’s go-to-market strategy and engagement with FinTech firms. She focuses on key areas of FinTech innovation, such as open banking, small and medium enterprises (SMEs) and InsurTech. Doina ensures that EY has a strong voice in the FinTech ecosystem by working on key pieces of thought leadership, such as EY’s Global FinTech Adoption Index report. She is also actively involved in EY’s FinTech strategy work with traditional clients and innovation-focused organisations.
Prior to EY, Doina held a role in the Strategy team at MarketInvoice (now MarketFinance), a FinTech company in the alternative finance space. She has further experience in building innovative business models and products in various technology and FinTech start-ups and scale-ups. Doina holds a double International Master’s diploma in Economy, State and Society: Economics and Business track from University College London and Charles University Prague.